Willy Hobal : How a luxury hotel can thrive during the pandemic

Willy Hobal

Willy Hobal

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Countless people prefer luxury hotels rather than regular ones for maintaining their comfort. Luxury guests don’t want to be disturbed by late night club parties, vehicle noises, or any additional kind of trouble. They desire the experience to go happy, cozy, secure, and with no interference. Luxury hotels signify more than a hotel, it is a responsibility to accommodate the excellent hospitality.

Meet Willy Hobal, founder of Hobal Luxury Collection. He has more than 10 years of expertise in the hospitality industry. He is committed to helping independent luxury hotels to boost brand recognition in the European Markets, that will tremendously increase revenue as a result.

Hello Willy, we are thrilled to have you on our media. Please tell us a bit about you and your work.

Willy: Hola!, Thanks for having me here! I am very excited to share my story with you. I have admired hotels since a young age. Nowadays we live in a travel-advanced world. It is easy to get to different destinations. For me it always has been important to offer my biggest smile and best quality service to visitors. I connected this interest with becoming a passionate hotelier.

My company Hobal Luxury Collection is working on increasing brand recognition and revenue generation. We connect luxury destinations to partners in Europe and work on different strategies to bring luxury hotels on a next level.  

How can the hotel industry thrive during the pandemic?

Willy:The world is shut but not business marketing. This is one of the best opportunities for the travel industry to improve and promote their product. Yes, I understand that people are not able to travel intentionally and have numerous lockdowns in their cities. Because of these reasons millions of people spend hours on social media, striving to discover interesting content.

This is why I prefer to say this is one of the most beneficial times to concentrate on marketing and generate interest in travelers. Throughout this period, hotel owners can promote their services to build an engaging community to stay connected with the potential guest.

Leverage social media to reach targeted audiences and provide promo code/ discount. As soon as the lockdown will be over, the hotel will have a continuous flow of guests and your business will thrive.

What are the things new luxury hotel owners should be concerned about?

Willy: See, starting a business is comfortable but expanding it is difficult. Something that matters the most is what you are spending monthly to manage the hotel. Start with what you have or find the investor to fund the business and make the proper strategy that will draw customers. Without sales or regular customers flow, it is complicated to operate a small luxury hotel.

Invest happily in marketing and advertising:

  1. The first thing that you should have is a website. If you are a luxury hotel, you should present as one of the authorities in the hotel industry. Customers always have high expectations about luxury hotels and they are eager to observe the rooms, surroundings, layout, bathroom, restaurant, swimming pool, and more. The additional details they can find on your website, the higher chances to get booked quicker.
  2. Partner with Influencers/ travel agencies. Working with people whose opinions are heard globally is one of the easiest ways to start generating attention. Various merits help to identify the right agents, but to start you can partner a luxury consortia to increase your possibilities. 
  3. Leverage online booking sites like, in the digital era it’s more important than ever to work on your online presence and take advantage of it,

In this interview Willy Hobal shared some of his luxury hotel experiences and tips. We hope reading this interview gave you a better understanding and some helpful information about the whole subject. If you need more information or additional tips about luxury hospitality sales representation, marketing and PR feel free to contact him via his official website: http://www.hoballuxurycollection.com/