Surfing on the internet we see several brands. To some we feel connected and without a second thought, we buy the product. But it’s not the case for all businesses.
Often entrepreneurs collect funds and hire agencies to brand their business. All the investment on products, websites, social media, SEO and content goes useless when the promotion doesn’t attract the right audience. To receive good ROI on the investment, the product/service should solve the customers problem and should be advertised to the right audience.
Meet Gabrielle Scarlett, branding expert, founder of Pixel & Ink and passionate artist. She believes the first step to NEW CLIENTS is knowing who they are. Gabrielle helps women business owners to build confidence and certainty in their brand – so their business can thrive.
Numerous business owners aim to make quick money & try to promote the service to a large audience. This increases the cost of advertisement and brings no results. The right branding to the targeted clients is one of the keys to business growth.
Hello Gabrielle, we’re thrilled to welcome you in our media. Please tell us what made you take the leap into entrepreneurship?
I’d love to say that there was a specific moment for me, or some profound story I could tell about how I got started. But the truth is, like so, so many other entrepreneurs, I kind of just… fell into it. I had always been an artist, but (again, like so, so many other creatives) I let myself get convinced by people I trusted that I wouldn’t be able to actually profit as a painter. So I got a liberal arts degree – Sociology, English, and Women’s Studies, as a triple major. But during my university years I was already dipping my toe into entrepreneurship as a photographer, because I couldn’t let the art go. Through that, I learned how vital a strong brand is to actually making an impact on the market. You can stand out, or you can blend into the background – and I definitely wanted to stand out. My own brand for photography was the first brand I built, and I absolutely loved the process. I loved the art of it – but that it was strategic art. Since then, I’ve created full branding suites and websites that convert for over a hundred entrepreneurs.
How did you deal with push back from family or friends concerning your entrepreneurial pursuits?
By the time I was truly becoming an entrepreneur, I had already fallen victim to giving in to family and friend pushback. Specifically when it came to what I was going to study – no one wanted me to become a “starving artist,” so I gave in and studied something “normal.” It definitely wasn’t a waste of my time, and I would do it again – but I do sometimes wonder what would have happened if I’d NOT given in. If I’d gotten a degree in Fine Art. So now, I lean on that “what if.” When I get weird questions from friends about my job, or about how I deal with being so visible online, I remind myself that 20 years from now, I don’t want to be sitting in an office job wondering “what if I had built a business?” And I also answer their questions honestly, completely at face value. What looks like passive-aggression is usually just a mix of curiosity and misunderstanding. Not always, but most of the time.
We are entering an era where everyone is interested in multiple income streams. How does one decide on a business to pursue?
Most of the other entrepreneurs I work with are multi-passionate, which I personally think comes from the fact that I’m also a multi-passionate entrepreneur. So I kind of draw them in. As someone with diverse interests, and an abundance of ideas – I truly know the struggle when it comes to choosing. It can feel incredibly limiting. My perspective on this, is that you can’t think about it as a definitive one-or-the-other choice. If you get decision paralysis when it feels like you could go so many directions – remember that you’re not going down a path that’s already paved for you. You can ALWAYS change courses. The choices you’re making in your business aren’t decisions you’re chiseling into stone, they’re just what you select as a path for now. Build your potential choices into a priority list – then instead of ruling things out, simply pick the one you want to start with. It doesn’t mean you can’t do the others, it just means that you’re starting, instead of sitting stagnant trying to decide.
What is your business all about?
I help women love their brands, without sacrificing function. That’s a bit of an over-simplification, but at its root, that’s what I do. It’s so easy to fall into constantly changing your brand content as you change your own preferences, or not building consistency at all because you like all the colors and selecting a palette feels limiting. But we can build a brand that draws in your clients, reflects you as a person, and reflects your work, without feeling limiting. For some people, this means designing their brand and website for them, and giving them the tools. For others, it means coaching about how they think about their business, so that they can be comfy being visible online. Regardless of which is needed, we spend time distilling what you do, powerfully, so that we can represent it with colors and marks – and get you more clients in the process!
It was amazing to learn some of the insights from Gabrielle. We hope reading her answers has helped you to take action and grow your business. To get additional tips or to have a business plan that will help you to create a thriving brand, reach out to her via her official website : https://www.gabriellescarlett.com/
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